The Creative Basement

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Marketing  •  Interactive

Museum Of Fine Arts Ghent

The museum MSK remains with many residents of Ghent with the somewhat gray image of an 'old' museum for fine arts, even though they eagerly visit similar museums when traveling abroad. The new image of a more lively place or a must-see place close to home, seems to penetrate slowly. They want to focus primarily on the 'younger' group of visitors between 20 and 35 years. This concerns students, young professionals and young starting families.

  • MSK Gent
  • Art Gallery
  • Concepting, Interactive Game, Webdesign, App Design, Branding
  • June 12th, 2017

Every child is an artist. The problem is how to remain an artist once we grow up

- Pablo Picasso

We created a brand new promotional campaign. By using different media online as offline, the target group is shown funny, interesting and unexpected facts about the collection and the MSK itself. We also visit the museum itself by giving some information on certain paintings via our web app.

image of Museum of Fine Arts Ghent
image of Museum of Fine Arts Ghent
image of Museum of Fine Arts Ghent
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