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Webdesign

Expand Vision By Fjällräven

FjällRäven specializes in outdoor apparel. The brand sells especially well in Scandinavia and northern Europe. FjällRäven has noticed that they are unprecedented and therefore unloved by a part of their target group. That’s why our brief was to make a promotion campaign for the explore city collection. Those bags are targeted for the people near or in the city. The website offer the opportunity to buy a bag of the collection right away.

  • Fjällräven
  • Retail
  • Webdesign, Ux, Ui
  • October 14th, 2016

The richness I achieve comes from Nature, the source of my inspiration.

- Claude Monet

During this project, we did a lot of research so we won’t conflict with the brand and target group. Every step was pitched to the client. The website tries to inspire the user to know what FjällRäven is and what they stand for. The look and feel of the bags are incorporated in the look and feel of the website.

image of Expand Vision by Fjällräven
image of Expand Vision by Fjällräven
image of Expand Vision by Fjällräven
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